What Makes E-Commerce Website Development Crucial for Online Business

The burgeoning popularity of online trading has completely changed the business scenario of the era. With millions of service providers vying for prospects across the web, catching the attention of online visitors and holding them for long and turning them into buyers have become a challenging task for every e-business owner. Thanks to the e-commerce website development that has simplified the problem to a large extent. A website needs to be highly functional and professionally developed to hold a successful business promotion and visitor satisfaction. E-commerce development has made it easier for the webmasters to keep balance between their online business and target audience.

Two websites meant for the same online business may not achieve the same success. If you analyze the reasons, you can feel that website design has a major role in the success of an e-business. An ordinarily designed website can never solve the demands of modern marketing needs. It needs a professionally and strategically designed website to penetrate the world of online business and create a strong platform for the company to enlarge its customer base. The online shoppers have millions of options to choose from across the web, but it is the design of the website that can hold their attention and influence their buying decision. E-commerce website development plans serve the basic purpose of the e-business and make a lot of difference in the success of the business.

Strategic Design for Target Audience

Relevant visitors are crucial for any online business. However, it is the design on a website that attracts or diverts online traffic to it. If a website or e-business has right kind of e-commerce website development, it can get faster user attention than its competitors. Different types of online businesses have different requirements considering their audience. If a site is designed in a user-friendly way, it will provide a hassle-free shopping experience for the online buyers. Detail information regarding services and shopping, easy navigation structure, handy payment modes, etc helps a lot in the shopping decision of the customers. These factors are considered carefully in the e-commerce website development to give a boost to the number of visitors to a site.

Design to Fit the SEO Plans for the Business

Unless a website is properly promoted across the web, its difficult to get visibility as well as visitors to the site. However, it needs a carefully designed site so that it can fit into the SEO plans to market the online business. These days, the search engines have changed their algorithms and giving preference to sites that are useful in all respect for the visitors. In short, a website designed in a well-planned and SEO-friendly way can receive better attention.

It is difficult to meet the demands of online marketing without having all round approach for the e-business. Thats why E-commerce website development has increased with it popularity as well as functionality. There are various aspects of e-commerce development and webmasters can select the site design based on the kind of business they have or their requirements from the site.

The Way To Select a Web Development Business

Should you be searching for a web design firm in Chattanooga, it really is feasible that you would probably find it difficult to find a web development organization which is reasonably-priced and enables its customers to get full control of what they want to see on their web site. Despite the fact that nobody could deny the fact that you can find a myriad of firms providing similar services, a lot of of these are not knowledgeable of the reality that customers need both quality and affordability in relation to web design and web development.

The Tennessee Web Design can offer you you these amazing but reasonably priced services, and it is possible to contact them at (423) 476-7760 or you click this to take a look at their web site.

In the event you ever reside in Chattanooga and you will be bombarded with many web development firms, you’d notice that it isn’t actually that straightforward to find one that presents reasonably priced rates. This is why you should not just settle on a web design firm that boasts of exceptional quality but decide on one that could also give you low-cost web development fees.

Should you really take time in scouring the net for dependable web design firms in Chattanooga, you’d be bombarded with an endless list of firm names. So below are some suggestions on how you can find great web development businesses in Chattanooga.

1.Web Development Client Relationship: Assess if a Chattanooga web design organization values what the client wants for his website. This would allow you to know if it’s willing to follow all of your instructions for your site and if it could supply you pieces of skilled assistance all through the construction of one’s webpage.
2.Reputation and Professionalism: Understanding the main abilities of a web development organization in Chattanooga is of utmost significance in your selection. Inquire of their team size as well as their strengths and weaknesses to ensure that you could make a decision if you’re willing to get the job done with what they’re excellent at.
3.Service Fees: Remember that selecting a web design business that delivers costs that are way too low may possibly indicate that it may well be making use of readymade templates, outsourcing staff or it stresses out quantity instead of quality. Even though a good price might be what you desire for, it assists to consider if you actually want what they’re about to provide.

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The Power of Online Business Directories and How to Get Started Fast

Online BusinessMore and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!

What Are Online Business Directories?

There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.

An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.

Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.

How Do Online Business Directories Work?

The concept of online business directories is actually a pretty simple one. These webistes are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories as well.) A directory is just a listing place for a number of websites. Any type of website could be listed in an online business directory. Some directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche.

Let’s use an example. Say you are a model airplane enthusiast and you want to find some websites that cater to your specific interest. You could look through a huge online business directory such as Google My Business and find several dozen websites that are related to model airplanes. Or you could look for an online business directory that is niche-specific, which means that the entire online business directory would be based on hobbies such as model airplanes. With a niche-specific directory you may find even more websites that are based on your specific interest than what you could find on the larger directories.

Since online business directories are organized by categories, finding websites that relate to a specific interest such as model airplanes is very easy. You could find information and websites about model airplanes in your local region too, if you use a regional-specific online business directory. So if you live in Phoenix you could find websites that relate to both model airplanes and the Phoenix area. These places will direct you to websites that you want to find. All you have to do is perform a search in the online business directory for a specific topic or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

There are many different types of websites that you could find under a specific topic as well. For example, if you search several of those sites for information relating to model airplanes you may find websites that are about building model airplanes, flying model airplanes, creating historically accurate model planes, tips and instructions about how to fly model planes, websites that sell model airplanes and charters and associations that you could join regarding model airplanes. These are just a few of the examples you could find using an online business directory. There are simply too many topics to list them all here.

You can see how anyone can use an online business directory to find websites relating to things that interest them. As a small business owner you can see how potential customers of yours are using those web sites too. Now that you understand how online business directories work it is time to see how they can work for your business.

How Do Online Business Directories Benefit Small Businesses?

There are many benefits associated with listing your small business in an online business directory. The more directories you can use to list your business the more benefits you will reap. Here are some of the benefits of using online business directories:

Exposure

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to purchase your products or services. Listing your business’ website in those sites helps your website to gain exposure. Thousands of people use these websites every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. These sites will expose your business to more online visitors, which could increase traffic to your website.

Increased Traffic

There are several ways that these directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But these websites offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your small business’ website.

Cheap Advertising

As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online business directory. Online business directories are inexpensive to join and they offer a lot of exposure for the price. Some of these sites will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spot.

Professional Appearance

You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. Online directories help you to look like a professional business. When an online consumer sees your business listing in an online business directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, those places are mostly legitimate websites. Online consumers are more likely to trust what they see on such sites.

SEO Benefits

Online business directories offer several search engine optimization benefits as well. Firstly, these directories offer you more inbound links. When an online visitor sees your website link in an online business directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative sites. Being linked to a major online business directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

Increased Revenue

When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that these sites can help you increase your revenue stream. Online business directories are good for your bottom line.

Increased Brand Recognition and Customer Interaction

When an online viewer locates your website though an online business directory, they are more likely to remember your business’s name and directly interact with it. Online business directories can help your business stand out to customers as well. Overall, listing your small business in an online business directory will help you to create a more comprehensive and effective online presence.

Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, appearing on those sites will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.

There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.

Why You Should Consider Listing Your Small Business in an Online Directory

Apart from the concept that online business directories will increase the amount of exposure your website gets and help with your SEO strategies, they are also a very effective way to directly target potential customers. Places like those make it easy for online users to find something they want. According to a study performed by Burke, 8 out of 10 people will use a print or online business directory to find companies or products they are looking for. The same study also suggested that 8 out of 10 people who use these directories to locate a business do so with the intent to purchase a product or service from them. This is a very effective form of targeted advertising. The customer already needs or wants your product or service and you can directly target them by listing your website in an online business directory.

Another reason why you should consider listing your small business has to do with your return on investment, or ROI. Since the potential benefits of getting increased website traffic are great compared to how much you will have to spend to list your website in an online business directory, you can see a great return on your investment in the form of increased revenue. You also want to keep your brand and your company name in the minds of consumers at all times, which is something else that an online business directory can help with.

What Online Business Directories Should You Use for Your Small Business?

Even though listing your website in many online business directories will improve your website’s exposure and SEO ranking, it is not effective to just SPAM your website into every single online business directory you can find. You will want to take some time to consider which specific site will give you the best ROI. The best option is to find a great combination of directories to join. If you run a small business, the best place to start may be with a local directory. This is because most people will search for businesses in their area they can patronize. Local market and niche-specific online directories can offer extremely targeted advertisements to potential local customers.

After your business is listed in these directories you can take a look at the larger and potentially more expensive general-interest directories. You will probably want to consider listing with the top 10-15 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business and LinkedIn are large general-interest directories that you will want to list your small business in. If your website sells tangible goods you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are you need to be listed too. If they are not listed you may want to list your website as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online business directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but no so many directories that you appear SPAMMY.

In addition to listing your business in online business directories, you also need to maintain these listings. It is important for your online business directory listings to be up to date and accurate, or else you could just be wasting your time. If your directory information seems out of date your customers will probably look elsewhere.

It will probably take some time to see the results of listing your small business’ website in so many online sites, but eventually you will see results. The best way to find the perfect combination of online business directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on sites that are productive.

Best Practices for Listing Your Small Business in Online Business Directories

Now that you understand why your small business should be listed in online business directories and have started locating the directories that you want to be listed in, you are ready to begin creating your business listings for submissions. Here are some tips and best practices for listing your small business in those directories.

Start by choosing local directories and directories that are niche-specific. So if you own a model airplane hobby shop in Phoenix, make sure you find a local Phoenix business directory and a directory that is related to model airplanes. If you can find a model airplane hobby directory for the Phoenix area, you are all set.

Once you’re in local directories, start searching for larger and more generalized directories. Pick directories that get a lot of traffic and that are listed highly on major search engines like Google. A higher search engine ranking means that the directory will be considered as both authoritative and relevant in the eyes of search engines, making any links you get through these directories more valuable to your SEO strategy.

Include all of the relevant information regarding your small business in your website’s directory description. This should include your business’ name, location, telephone number, contact information and possibly reviews, business hours and anything else that is relevant. Add in photos, maps or other interactive features if the directory lets you.

Try to keep your information consistent across all of your online business directory listings. This will help your website to retain its credibility in the eyes of search engines and will assist with your SERP rankings.

Try to make your business stand out by offering an explanation of your business or any specific message the customer should know in your description.

Keep all of your information up to date. This may mean frequently updating all of your listings several times per month.

Allow customers to leave positive reviews and use them in your listing if the directory allows it.

Always be professional and consistent with your business’ listings and message. This includes any information regarding your brand.

If you sell products or services to a local market, make sure your business is listed in a local business directory. Include geo-specific keywords and information. An example would be: “Dave’s Model Plane Shop” + “Phoenix”.

Optimize your website for SEO purposes and include the relevant keywords in your meta titles and listing descriptions. Keyword research is important.

Get Listed in the Top 10-15 Online Business Directories

Now is a great time to get your small business listed in the Top 10-15 sites. There are few other Internet marketing techniques that will offer so many benefits for such a small investment on your part. Listing your business in an online business directory will increase your website’s online presence and help more people find you, which can help you increase your business’s revenue.

For more articles on Internet Business and Internet Marketing, please visit my blog:

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Be One Of The Most Successful Home Businesses – Change How You View Your Business

If you think of your home business as a hobby that has grown into something that makes money, then it is less likely to reach its true potential. The most successful home businesses are planned and developed properly, with thought and consideration to their end result.

Let me explain. If you decided to open a shop in town selling men’s apparel you would do the following before deciding whether to go ahead with your plans

Have a look at who else in the area is doing the same or similar (assess competition)
Research whether your shop would be what customers in the area want or need
Speak to business and financial advisers about the viability of the project
Draw up a business plan or feasibility study
Ask other business owners for advice or help – maybe join a network or forum
Arrange an appointment to see a bank to arrange a business loan to buy/rent premises, stock it, staff it and shop-fit it
Get training on how to keep necessary records
Learn about marketing and advertising your business – where, who to and how.

These are just some of the things that you would consider before you even started your business. So why are you treating your home business any differently. The answer is probably one of these:

It didn’t cost anything to set up – just the price of a domain for a website
Nothing to lose if it doesn’t work out
Don’t have to worry about stuff like shop-fitting, staffing or paperwork
Don’t need to advertise it because I get customers from my Facebook and other social network sites
I’m not looking to get rich, just to earn a bit of extra money so I don’t want the hassle.

If you just want a hobby that you can earn money from then this approach or attitude is okay. But if you are still reading this then it is because (even if you haven’t thought about it or admitted it yet) you want more from your home business. You want to be the owner of one of the most successful home businesses, not just a hobby trader.

Let’s have a look at some of the reasons you gave above and see what actually the truth behind these statements is:

It did cost you something to set up. You probably spent a long time building your website or you paid someone to do it for you. You then had to register and buy the domain which also cost something in the way of time and money. How long did it take you to come up with a suitable name for your business? Are you really attributing zero value to your time? Even if you only value it at £5 per hour you would be surprised at how much this adds up to when you take everything into consideration. Don’t sell yourself short.

You do have something to lose if the business fails. Besides all the time and effort you spent on getting it up and running there is the humiliation of having to tell your friends and family that it didn’t work out. There is also the wasted opportunity of what it could have been if only you had treated it with more respect and tried a little harder to make it work. Probably the greatest cost though, and one that no one thinks of is it also knocks your confidence when you fail at something and this puts most people off from trying something else.

Although you don’t have to worry about shop-fitting or staff perhaps at the moment, you do need to worry about paperwork. If you are earning money by any means then you need to be keeping a record of it for tax and insurance purposes. Speaking of insurance, do you have the necessary business insurance in place to cover your activities? If you are providing a service then you probably need some sort of indemnity insurance. If you are offering a product then you need to insure against loss of that product or for in the event that product hurts someone. You should also be keeping a record of everything you purchase for the business – stock, tools, stationery etc.

If you are only relying on your Facebook friends to buy your products then you are seriously limiting your potential. There are millions of people who use the internet every day and some of those will be looking for what you are selling. You don’t have to spend a fortune in advertising, you can reach a lot of people for little outlay. You can also specify what audience you want your product or service to be shown to on platforms such as Facebook, Instagram and YouTube. You can boost a post for as little as £3 per day and over a week it can reach over 1500 people. There are even ways that you can advertise online for FREE! If you really want to be running one of those most successful home businesses then you need to be doing at least a little advertising.

Having a successful business in any arena means being entrepreneurial. Being entrepreneurial means getting some hassle but finding a way through it. Anything in life that is worth doing takes some effort to begin with. You didn’t give up learning to walk or talk did you? You just kept right at it until you could do it well and it came easy to you – and you were only a baby then. Are you lazy now that you are an adult? You need to treat your business in the same way. It can be rewarding, frustrating and challenging. If you do it right though, and treat it with the respect it deserves, it will eventually look after you.

You need to start doing some of the things you would be doing if it were a shop on the high street. Find someone to mentor you. Get some advice on where and how to advertise. Speak to a business adviser who can offer you advice on what to do to be able to achieve what you want with your business. Invest some time and money in getting educated in how to work online – it is worth every penny and pays for itself in no time at all. Find a forum of other business owners who can help and support you and give you some great tips.

If all this sounds a little daunting then don’t worry. Just contact me at http://www.lynne-thomas.net/contact-me/ and I will help you, or I can put you in touch with the people who helped me to grow my coaching business. They can do all of the above for you and loads more besides. They are called the Six Figure Mentors and are helping people all over the world to become successful home business owners. You can get a sneak peek at some of the ideas they give you for growing your business on my website by clicking the “entrepreneurs wanted” banner. In this FREE video series which is presented by Stuart Ross the co-founder of the SFM, you will learn how you can create leads, automate your business and other things to help you become more efficient and profitable. Take a look it’s free and who knows what you might learn!